Rent

Rent serves the multifamily apartment industry by providing a platform for listing and marketing rental properties, including conventional multifamily housing, single-family rentals, and smaller-scale apartment communities with fewer than 25 units. Their core services enable property owners and managers to list available units and reach prospective renters through a network of rental search sites such as Rent.com, ApartmentGuide, Redfin, and Zillow. For properties with 25 or more units, Rent collaborates with Zillow, which acts as the exclusive provider of multifamily listings on Rent.com and affiliated platforms, simplifying the listing process and expanding audience reach for larger apartment communities. Rent's marketing platform offers targeted advertising solutions utilizing first-party data to engage renters actively searching for apartments. This includes digital advertising across various channels such as search engines, social media, display ads, email, text messaging, reviews, and chat functions. Their advertising tools are designed to comply with FHA regulations, supporting property operations by driving lead generation and increasing visibility of multifamily housing units and apartment communities. Rent's platform does not specify particular U.S. cities or regions but supports rental listings in a wide range of locations. For example, apartments in Seattle, WA, are listed on the site, reflecting the geographic variety of their listings. For more detailed information on their services and to explore available advertising opportunities, users can visit Rent’s website at https://www.rent.com/advertise.

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