PERQ

PERQ provides a multifamily digital marketing platform designed specifically for the multifamily housing industry, including apartment communities, student housing, senior housing, and mixed-use developments. Their core services include AI-powered websites that personalize the apartment shopping experience through data-driven PPC management, conversational AI, and automation for lead follow-up and nurturing. These tools allow prospective renters to explore neighborhood features, budget with calculators, and schedule tours directly from property websites, enhancing digital engagement and conversion rates for property operations. The platform supports property managers handling multiple multifamily properties by developing interactive quizzes and dynamic content that tailor recommendations based on renter preferences. PERQ’s solutions integrate marketing automation with performance reporting, giving property teams control over marketing spend and strategies without relying heavily on external agencies. An example client, Harbor Group Management Company, utilizes PERQ websites across approximately 260 multifamily properties, demonstrating its application in large-scale property portfolios. Users interested in multifamily property marketing and technology solutions can find more information by visiting PERQ’s website at https://www.perq.com.